content creator &
Digital marketing strategist
Personal branding for a female artist and rapper
@yoHoneyKilo on TikTok and Instagram
WHAT I DID
Gained nearly 80,000 followers across social media
Created viral (1M+) content across TikTok and Instagram
Created a brand kit which included logo and graphic styles, brand strategy, and content pillars
Received recognition from award-winning artists, household name brands, and creators within my niche
WHY IT MATTERS
Demonstrated my ability to build social media accounts from zero, outside of the niche in which I previously gained notoriety in
Created promotional content that evoked strong emotions and built a loyal, cult-like following
Honed ability to quickly take advantage of momentum and strike when the iron is hot
HOW IT SETS ME APART
Musical talents add extra edge and attention-grabbing factors
Ability to tell engaging stories and keep viewers' attention
Creative brain loves experimenting and getting ahead of new trends, while the analytical brain is always thinking of ways to further my brand’s identity
content creator &
Digital marketing strategist
Branding for an edu-tainment scholarship platform
@FinesseYourEducation on TikTok, Instagram, and YouTube
WHAT I DID
Gained nearly 300,000 followers across socials
Worked behind the scenes with big-name brands in my niche to plan and execute social media campaigns
Created a brand kit which included logo and graphic styles, brand strategy, and content pillars
Regularly created viral content by identifying trends, innovating in my niche, and continuing to create engaging content every week
WHY IT MATTERS
Successfully blended educational, entertaining, and motivational content to a youthful audience
Demonstrated ability to “move” audience by converting content to clicks for branded partnerships
Gained hands-on experience with moving fast-paced and executing high-performing content with minimal resources
HOW IT SETS ME APART
Praised continuously by brands for being “effortlessly relatable” and “cool” which was accomplished by simply not forgetting the human element of content creation
Demonstrated strong ability to transition seamlessly between nerdy, analytical marketer brain and fun, whimsical content creator brain.
Marketing assistant &
Brand ambassador
Brand voice for edutech scholarship start-up
Bold.org; @Bolddotorg on TikTok and Instagram
WHAT I DID
Worked with a team of 7 content creators and assisted in scripting, curating, and editing daily content across Instagram and TikTok
Built an influencer program from the ground up and onboarded recruits
Provided weekly analytics to the team and pitched new ideas based on findings
Created social media campaigns and scripted content for celebrity clients such as Imagine Dragons and NBA star Dwyane Wade
WHY IT MATTERS
Worked quickly in a small, fast-paced start-up and took ownership of projects that had a big impact on socials
Demonstrated strong ability to create high-performing content from behind the scenes
HOW IT SETS ME APART
Previous social media success allows me to personally guide other content creators and influencers in the right direction for promotional content
Cultural awareness and a strong understanding of what won't connect on socials
Ability to take on a brand’s voice in an authentic, charismatic way